The “New Normal”
As the coronavirus continues its rampage throughout the world, the logistics industry is forced to learn and navigate what could one day become a new normal. What exactly this ‘new normal’ will entail or look like currently remains a puzzle. The logistics industry in many ways is one of the most consistently evolving industries; just look at the years and cycles of developments since camels and horseback. As the country continues to slowly open back up, companies are going to be evolving as everything around us continues to change. In most areas, we have no idea how this will affect the future, but what we do know is that this looming learning curve will not be leaving us anytime soon.
Over the last several weeks the industry has been slowly climbing towards recovery. Let’s take a step back and revisit the word “recovery.” Even though we are working to recover to the pre-pandemic norms, there is almost a guarantee, that we will never again experience the “normal” we once knew. The temporary pause of social and out-of-home activities caused more than a temporary change; many people have innately altered the way they operate, communicate and even think in some ways. Everyone will be working with a new normal– some industries more than others. The multi-billion dollar question now is what will this new normal look like? Most companies are expecting operations, sales and consummation to return to normal, but demand increase for final-mile services. People have become reliant on home delivery and online shopping throughout the pandemic and many believe that this will continue to take precedent over in-person store and restaurant visits.
While we are all wondering whether things will go back to the way they were pre-COVID, the industry is optimistic. We are preparing for all the possible scenarios ahead and learning to adapt to the changes. We are changing to meet the needs of our customers during these trying times and looking forward to the future and this ‘new normal’.
If you are interested in learning more about C.L. Services and how we can impact your business, please submit the contact form below to start a conversation with our in-house logistics experts.
Public Relations & Marketing Intern, C.L. Services