Total Tracking Gives C.L. Services Customers Advanced Insight
More than 20,000 3PLs exist in the United States. Word of mouth, mixed reviews, various offerings, difference in company size, and false or lack of advertising, can blur that line between which companies will benefit yours, and those you should avoid. In addition to all the other factors that make or break a 3PL, sometimes a broker discovers a “secret sauce:” a winning formula that solves a universal problem for customers. This can transform a company from being “just another provider” to one that stands out far and above the rest. C.L. Services has found its “secret sauce.”
For several years now, 3PLs have located shipments through check calls made by their operations team. On-time pickups and deliveries have depended on the company’s employees to provide honest and accurate reports of their current location and ETA.
While tracking customer freight is nothing new, the team at C.L. Services is now taking things to the next level, by transitioning to total GPS tracking. C.L. Services is now capable of tracking like never before, with pinpoint accuracy primarily through the adoption of new state-of-the-art tracking technology, virtually eliminating the need for manual check calls, which actually ends up saving you time and money!
The real challenge in this puzzle has been getting smaller, one-to-two truck owner-operators on board with the technology and training them to apply consistent implementation. Many 3PLs have found this to be the major roadblock on the road to complete tracking visibility. The question is, how does C.L. Services achieve this?
“This year, we made real-time visibility through our carrier tracking a top priority,” said C.L. Services’ President & CEO, Jeff Lantz. “The goal was to have 100 percent of our customers’ freight GPS-tracked by the end of 2020. It certainly was an ambitious goal, especially when you consider that our early reporting showed only about a 30 percent tracking rate through GPS at the beginning of the 2019. Now in November 2020, we can verify that 95 percent of all C.L. Services’ loads are tracked through one or more software solutions.”
Surpassing Shipper Expectations
Understandably, shippers want to know where their freight is at all times. It’s really more of an expectation these days, than a special request.
Tracking keeps freight in front of the broker in real-time, helping to secure the load from theft, and reducing the number of check calls. It also alerts the broker, customer, and receiver of delayed shipments due to a myriad of reasons, including weather, traffic, wrecks or mechanical breakdowns. Contracted carriers, mostly owner-operators, appreciate this because it automates much of the communication process for them, which can be both inconvenient and time-consuming.
In a recent company operations meeting, C.L. Services’ CFO, Jay Matthews, expressed gratitude to employees. “Thank you to all of you who have helped us reach this phenomenal, unprecedented goal. Industry colleagues think I am exaggerating when I tell them that we are electronically tracking freight at such an incredible rate. In addition to the phenomenal customer service provided by our team, this tracking has truly differentiated us as a company.”
That’s not all C.L. Services has up its sleeve when it comes to improving its services via transparency and automation. Our Information Technology team is expanding and is currently working on a new, robust customer portal. In addition to offering clients valuable insights into their own freight, it will also provide useful analysis, research, and trends in the transportation marketplace. This will allow our team to streamline operations, which in turn saves our customers time and money.