Halloween Shipments Could Hit Spooky New High
The spookiest night of the year is just around the corner! The end of October is a prime time not only for witches, ghosts and pumpkins, but also for retailers. Over the last few months, shippers have been preparing and shipping costumes, decorations, and of course, lots of treats. Halloween shipping plays an enormous role in the retail industry and is expected to be an even larger contributor this year.
As usual, the end-goal of the shippers around the country is to deliver goods on-time, undamaged, and to the right place – otherwise, nightmares happen (BOO!). The turnaround for the spooky holiday is getting bigger each year. In the U.S. alone, Halloween retail sales in 2019 reached over $8.6 billion in revenue, which was followed by an 8% drop in 2020, due to COVID-19. This year’s numbers will seek to make up for last year’s lost time and lack of revenue, with many projections putting a $10 billion price tag on the holiday this year.
What do shippers buy on Halloween?
Have you ever wondered what people buy and how much they really spend on Halloween? Let’s break it down a bit.
In Halloween 2020:
- – 68% of Americans decorated their home
- – 53% of Americans purchased new Halloween decorations
- – 46% carved pumpkins
- – 18% purchased adorable costumes for their pets
How can shippers prepare for Halloween shipping?
It’s extremely important for retailers to provide a positive customer experience for their customers, in hopes to win the long-term game with repeat business in the future. First and foremost, buyers want their items to arrive on time. Wrapping and packaging play a crucial role in the shipment, adding protection to the shipment and providing value for the customer.
As for the entire holiday season, retailers should keep their inventories and warehouses organized in order to fulfill all orders on time and successfully ship them across the country. While packaging matters for Halloween costumes and decorations, the most crucial stipulation for companies who ship sweets and candies is for trucks to have climate control to deliver goods in their proper condition. This is where C.L. Services’ refrigerated shipping option steps into the game.
Director of Marketing & Media, C.L. Services